At Omni-Channel, the focus is shifted to a tailored experience for the customer. The customer is served through multiple channels by means of a certain ideology in which the focus is on the customer. Each channel has its own unique characteristics and serves a special purpose. Whatever channel the customer uses; computer, mobile phone, the physical store or advertising material, the content and analyses of the customer must be coordinated in all these cases. The customer chooses a channel that suits him best at that moment. Instead of a channel, he sees a company or brand. He no longer just buys or orients himself in a webshop or shop, but consciously buys from a certain company. The consumer must be able to move flawlessly between these channels.
WHICH CHANNELS ARE THERE?
In order to successfully reverse the impending decline in retail, retailers will have to seize all these opportunities and channels. This offers plenty of opportunities to make a customer targeted offers on the basis of his personal purchasing or interest behaviour. National borders no longer exist, nor do closing times. And what could be better than making an offer on a customer's phone just as he walks into your store? Omni-Channel is the only answer to the internet violence of the large, internationally operating e-commerce companies like Alibaba, Bol.com and Zalando.
THE MOJIX SYSTEM
With our technology, all these possibilities are within reach for the retailer. The Mojix system (NASA Spin Off) can read and locate each individual clothing item in store and CDC 24/7 by means of RFID (Radio Frequency Identification / Chip technology) with an accuracy of 50-55 cm. This is necessary to give the consumer who orders clothing through your webshop the choice to have it delivered by PostNL in a few days or to be able to pick it up in your shop today. All while guaranteeing the clothing item in question is definitely located in your shop - "in the residence of your customer" -.
Another option: While the customer orientates himself in your store on other clothes, you can see on your tablet or IPhone where other activities with clothing take place in your branch. This may relate to consumers looking at and taking clothing off the shelf or employees of yours who are arranging / straightening out clothing. Every black dot indicates activity.
By using an information kiosk in your shop, the customer can indicate that he is interested in matching blue shoes, for example. The image of a matching pair of shoes appears on screen immediately, in the customers size, along with an indication of where the shoes are located in the shop.